CMO, Partner Leonardo Miodrag
Leonardo runs marketing and growth at Siite. He's spent the last decade building digital revenue engines for service businesses across the US and Europe — and now leads how Siite turns Austin home service operators into category-defining brands. He writes about strategy, brand and the parts of paid media that don't get talked about enough.
- Growth strategy
- Brand
- Paid media
Insurance vs retail roofing pages: why one site can't serve both
Insurance-claim and retail roofing customers behave differently. Most Texas roofers run one site for both. Splitting them out lifts close rates 40-60%.
Server-side conversion tracking after iOS: what Texas operators lose
Browser-side pixels lose 30–55% of iOS conversion data in 2026. Server-side restores it. Why it matters for Texas operators, what to install, and the real ROAS lift we measure.
LSAs vs Google Ads for Austin plumbers: when each one wins
Local Service Ads pay-per-lead, Google Ads pay-per-click. The right answer for a plumber depends on the season. Here's the real math from $6.7M in observed home-service ad spend.
Boutique fitness email & SMS: the 6-touch new-member onboarding
Boutique fitness retention is decided in the first 14 days. Most Austin studios run zero structured onboarding. Here's the 6-touch email + SMS sequence that doubles 90-day retention.
The water-leak emergency funnel: why your form is killing the call
The water-leak emergency call is the highest-intent plumbing lead in Austin. Most operator sites lose it to a contact form. Here's the funnel that captures the call within 30 seconds.
Missed-call math: why Austin home service operators lose $40k a year
After-hours and missed calls represent 38–47% of inbound demand for home service businesses. Most go unrecovered. Here's the math, the recovery rate, and the SMS playbook that closes the gap.
Texas HVAC summer ad-spend curve: why doubling July loses money
Most Austin HVAC operators double their Google Ads budget in July. CPCs rise faster than demand and ROAS collapses. Here's the curve we run instead.