Home services marketing · Texas

Austin home services marketing for the trades that built America

Web, local SEO, Google Ads, reputation and Siite OS — one partner for Texas GCs, landscapers, electricians, restoration pros and the trades that keep American homes running. We fill your calendar without you ever cold-pitching.

4.9 on Trustindex 800+ happy customers 30+ in-house experts Austin, TX
lonestar-homepros.com
Lone Star Home Pros
Across Central Texas

One call for every home job.

Vetted local pros. Up‑front quotes.

Calls this month

0↑ 36%

The home service reality

Sound familiar?

We've audited hundreds of Texas home service sites — GCs, landscapers, electricians, restoration, handymen. The same four problems show up in every audit, regardless of trade.

Project leads going cold.

Customer fills out a quote form on Tuesday. By Friday, no one's followed up. They've already had three other contractors out. Your bid never even made the table.

Stuck below the franchises.

TruGreen, Servpro, Mr. Handyman — national chains buy the top of every search. Local pros need a sharper local SEO playbook to win in their own neighborhoods.

One-job customers vanishing.

You did the work. They were happy. Then nothing. No reminder when their tree needs trimming again. No nudge when their gutters need cleaning. They Google someone else next year.

Different service, same broken system.

Every trade we audit has the same problem — slow site, no follow-up, no reviews, no referrals system. The fix isn't unique to your trade. It's a playbook that works across home service.

How we fill the calendar

Get found. Win the bid. Keep them coming back.

The three-phase playbook every Siite home services partner gets — wired together to fill the calendar without you ever cold-pitching.

Get found.

Top of the map pack when a Texas homeowner searches your trade. Real local SEO, citations cleaned, GBP optimized — month after month, regardless of season.

  • Map-pack rank lift in 60-90 days
  • GBP optimized + posted weekly
  • Service-area pages for every city you serve

Win the bid.

Mobile-first sites with click-to-call CTAs and fast quote forms. Plus automated quote follow-ups so you stay top-of-mind while customers compare contractors.

  • 3-field quote forms with SMS confirmation
  • Auto follow-up sequence after every estimate
  • Geo-targeted Google Ads tuned for project keywords

Keep them coming back.

One job becomes a yearly customer. Automated seasonal reminders, post-job review requests, and win-back sequences turn one-time projects into repeat revenue and referrals.

  • Seasonal service reminders by trade
  • Auto SMS review requests on every completed job
  • Referral and win-back sequences built in
See it in action

What a home service partnership feels like.

Three things you'll actually see in your dashboard, your phone, and your calendar.

yourbusiness.com
Today's schedule0/4 booked
8:00 AM
Gutter cleaning
Diego A.
10:30 AM
Deck repair
Sam K.
1:15 PM
Pressure wash
Marco R.
3:45 PM
Fence install
Leah J.

Quote requests landing in your pipeline.

Customer fills out the form. Lead lands in Siite OS. Auto-text confirms within 30 seconds. Estimate scheduled before they shop another contractor.

siite OS · workflows

Workflow · runs automatically

Missed-call text-back

Missed call

after hours · 9:47 PM

Auto SMS sent

30 seconds later

Lead added to CRM

tagged + assigned

Appointment booked

tomorrow 8 AM

Lead recovered automatically+ $584 booked

Missed-call leads, recovered.

Customer calls and you can't answer. SMS fires within 30 seconds. Booking link in their pocket. Lead recovered before they call the next contractor.

klaviyo · sequences

Automated drip

Post-job sequence

0/5 sent
Welcome

Thanks for choosing us, Sarah

Day 7

How to get the most out of your new system

Day 30

Quick maintenance tip from the team

Day 90

Time for your first seasonal check-up?

Day 180

$50 off your next service — just for staying with us

Runs automatically per customer42% open rate

Customers who keep coming back.

Welcome → seasonal reminder → maintenance pitch → win-back. Every email and SMS automated, sent at the moment they're most likely to land.

Year one with Siite

What the first 12 months look like.

Honest milestones — based on what typical Texas home service operators see when they bring everything under one roof. No hockey-stick promises.

Month 1Step 1 of 4

Foundation in place

New mobile-first site live. Google Business Profile dialed in. Server-side tracking on. Missed-call text-back active. Quote forms wired into Siite OS. Phone starts ringing more.

Month 3Step 2 of 4

Map pack climbing

Citations cleaned across 200+ directories. Weekly GBP posts. 30+ new five-star reviews. You're in the top 5 for your core service-area searches.

Month 6Step 3 of 4

Top 3 in the map pack

Owning the searches that drive your trade. Quote-follow-up sequences closing more bids. Seasonal automation pulling repeat customers back. Calendar booked weeks out.

Month 12Step 4 of 4

Compounding repeat business

Repeat customers and referrals make up a bigger share of revenue. Reviews compounding. Franchises in your service area noticing. The phone rings without you ever advertising your day off.

Why home service operators pick Siite

Built for the trades that built America.

We do this work because we believe in the businesses keeping American homes safe, comfortable and beautiful. We're a small senior team focused on the small and medium businesses that make this country work.

Not a one-man shop

Not a freelancer juggling six accounts. A senior team across web, SEO, ads, design, automation and account management — and the people who pitch your account are the people who run it.

Built for the trades that built America

We work exclusively with US home service operators. The contractors, electricians, landscapers, restoration pros and handymen keeping American homes running. We do this because we believe in it.

Specialists in your industry

We don't take e-commerce or national brand work. We take home services — every trade. We know your seasonality, your project-vs-emergency mix, and the keywords that earn the bid.

Every channel, one team

Web, SEO, ads, reputation, email and Siite OS — all in-house, all wired together. So each channel multiplies the next instead of fighting it.

One team, no ticket queues

Email or call — you reach the same humans every time. No outsourced support, no junior account managers learning on your dime.

Local focus. Ready to scale.

US-only clients on US infrastructure — and built to grow with you when you expand into new service areas or new trades.

Home services FAQ

Before you trust us with your home service business.

The questions Texas home service operators ask most often when they're deciding whether we're the right team to grow with.

Don't see your question?

Reach the same team that runs the work.

Do you work with my specific trade?+

Yes. We work with general contractors, remodelers, landscapers, lawn care, tree service, pest control, electricians, handymen, restoration, cleaning, garage doors, fencing, painting and more. The marketing playbook is similar across home service — what changes is the keywords, seasonality and offer.

How fast will I see results?+

Google Ads usually start producing leads inside the first 7-14 days. Local SEO map-pack lifts show up in 30-60 days. Most home service operators we onboard see meaningful new lead volume within the first 60 days.

Can you compete with TruGreen, Servpro, Mr. Handyman?+

Yes. National franchises spend big and move slow. Local pros with sharp local SEO, fast websites and dialed Google Business Profiles consistently beat franchise listings in the map pack — because Google rewards local relevance, not corporate scale.

How do you handle quote follow-ups?+

Automatically. Every quote sent triggers a sequence — confirmation SMS, day-3 follow-up, day-7 follow-up, day-14 win-back. Most home service operators close 15-25% more bids from this alone, because most customers compare 2-3 contractors and choose whoever stays top of mind.

What about seasonal trades like landscaping or HVAC?+

Seasonality is a planning advantage, not a problem. We build content and ads for shoulder-season searches (spring prep, winterization, indoor air quality) and run automated reminder sequences so customers come back at the right moment year after year.

Are you tied to specific software (Jobber, Housecall Pro, ServiceTitan)?+

We integrate with all the major home service platforms. Your existing tech stack stays. We just make it work harder by tying it to leads, marketing, reviews and follow-up automation.

How are you different from a one-man marketing freelancer?+

Freelancers do one thing. We're a senior team with specialists in every channel and a dedicated account person who knows your business by name. You get the depth of a real agency without the agency overhead.

Free home service audit

Want to know exactly what's leaking your project leads?

Book a 30-minute audit. We'll benchmark your site, your map-pack ranking, your quote follow-ups and your reviews against your top Texas competitors — and send you a written plan whether you hire us or not.