Austin Meta ads that fill the calendar between calls
Short-form video, local targeting and retargeting that brings warm visitors back. Less impressions, more booked jobs — and a report that ties every dollar back to revenue.
Are your ads getting scrolled past?
On Facebook and Instagram, you're competing with babies, dogs and influencers for half a second of attention. If your ad doesn't earn that half-second, no one ever sees the offer. Most home service ads we audit don't.
Boring creative gets ignored
A stock photo of a smiling technician earns zero clicks. We make creative that stops the scroll — short video, real customers, real jobs.
Wrong audience, wasted spend
Most accounts are blasting Texas. We narrow down to homeowners in your service area, in the right age bracket, with the right interests — and retarget the people who already visited your site.
No idea what's working
Likes and reach feel good. They don't pay the bills. We track every campaign back to leads and booked jobs, so you can see which dollars came back.
Stop the scroll. Hit the right people. Prove the return.
Three things every Siite paid social campaign does — creative that earns attention, targeting that earns the click, and tracking that proves the ROAS.
Creative that stops the scroll.
Short-form video, before-and-after carousels, and ads that look like content — not interruptions. We produce the creative in-house, refresh it monthly, and kill what's not working.
- Short-form video shot for the platform, not repurposed
- Before-and-after carousels for trades that show visible results
- Fresh creative every month so audiences don't burn out
Targeting that pays.
We layer geo, demographic and interest signals — then add lookalikes of your past customers and retargeting for people who already engaged. So your ad budget hits the people most likely to call.
- Geo-targeting down to the zip code or radius
- Lookalike audiences built from your past customer list
- Retargeting that brings warm visitors back to convert
Funnel tracked, dollars proven.
Every impression, click, lead and booked job tied back to the campaign that earned it. You see cost per lead and cost per job — not just impressions.
- Server-side tracking that survives iOS and ad blockers
- Cost per lead and cost per job, not just CPM
- Monthly reports in plain English with revenue attribution
What it looks like in the feed.
A few things our paid social clients see week after week — in the feed and in the dashboard.
yourbrand
Sponsored · Austin, TX
Summer AC tune-up · $79
0 likes
Ads that actually get clicked.
Short video, real customers, clear offer. The ad earns the half-second of attention — then earns the call.
Audience builder
Targeting · Meta Ads
Austin homeowners, 30–55
Reach: 184K
Visited site in last 30 days
Reach: 5.7K
Lookalike of past customers
Reach: 92K
Combined audience
The right audience, every time.
Local homeowners. People who already visited your site. Lookalikes of your best customers. Layered into one targeting set that actually converts.
Last 30 days
Acquisition funnel
Cost per lead
$11.40
Cost per job
$59.70
Funnel that proves the ROI.
Every dollar tied back to a lead and a job. You see cost per lead and cost per booked job — not just impressions.
Full campaign management. Creative included.
One transparent monthly retainer covers strategy, creative production, audience building, ad management and reporting.
Strategy and offer design
We work out the right offer for the season and the audience — discount, free assessment, financing — that'll actually move the needle.
Creative production
Short-form video, carousels, static ads — all produced in-house and tuned for Meta. Refreshed monthly so audiences don't burn out.
Photo and content support
We help capture the raw material — job site photos, customer testimonials, behind-the-scenes — that make the ads feel real.
Audience building
Geo + demographic + interest targeting. Lookalikes from your customer list. Retargeting for warm visitors. All set up and refined monthly.
Retargeting that converts
The people who visited your site are 5× more likely to convert. We catch them with the right message at the right moment.
Ad management daily
Bids tuned, creative rotated, budget reallocated to the best-performing ads. No set-and-forget.
Server-side tracking
Bypasses iOS restrictions and ad blockers. Cleaner data, smarter algorithm, cheaper conversions over time.
Monthly reporting
Spend, impressions, clicks, leads, jobs and ROAS — in plain English. You see exactly what's working and what's next.
From kickoff to live ads in 10–14 days.
Four phases. Real video creative inside two weeks. Real leads inside the first month.
Strategy and offer
We learn your business, your margins, and the offer that'll actually move people. We map audiences and creative concepts before we shoot anything.
3–5 business daysCreative and tracking
We produce the video, photos and ad copy. We install server-side tracking and audience pixels. Everything tested before launch.
5–7 business daysLaunch
Ads go live across Facebook and Instagram. We watch them daily for the first two weeks, killing losers and scaling winners.
Day 1 onwardsIterate monthly
Fresh creative every month so audiences don't burn out. Bid and budget adjustments weekly. Strategy review monthly.
OngoingSix reasons Austin operators trust us with social.
Creative produced in-house
Most agencies outsource creative or repurpose what you have. We shoot fresh video monthly. The ads feel like content — that's why they work.
Server-side tracking by default
iOS broke the standard pixel. Most agencies still use it. We set up server-side tracking on every account — better data, better optimization.
Local audiences, not Texas blasts
We target the zip codes you actually service, not broad regions that waste budget on people who'll never call you.
Reported as cost per job
Impressions are vanity. Clicks are vanity. Cost per booked job is the metric that pays the bills — and the only one we lead our reports with.
One team, no handoffs
Email or call. The same team that runs your ads picks up. No outsourcing, no junior account managers learning on your dime.
Plays nice with your other channels
We also run Google Ads, SEO, web and email in-house. Most clients pair social with at least one other channel for compounding results.
Before you hand us the creative budget.
The questions Austin operators ask most often when they're not sure social ads work for their kind of business — or not sure they want to be in another video.
Editors, buyers and copywriters.
Video editors, media buyers and copywriters shipping creative weekly — built for booked jobs, not impressions.
