Roofing playbooks
Field-tested articles on local SEO, lead generation and digital marketing for roofing businesses.
Why Austin roofing reviews matter 3× more than HVAC reviews
Roofing customers research more, doubt more, and weigh reviews more heavily than any other home service category. Here's the data — and the review-velocity playbook that wins the high-ticket job.
Insurance vs retail roofing pages: why one site can't serve both
Insurance-claim and retail roofing customers behave differently. Most Texas roofers run one site for both. Splitting them out lifts close rates 40-60%.
Drone roof inspection content: ranking the post-storm B-roll wave
Drone roof inspection videos rank well for post-storm queries — and almost no Texas roofers are making them. Here's the content asset that compounds across storm seasons.
Storm-response roofing sites that out-rank chasers in 48 hours
Out-of-state storm chasers blanket Texas neighborhoods within 24 hours of a hail event. Local roofers with the right storm-response page capture the search first.