Marketing Manager Mikkel Friis
Mikkel manages day-to-day marketing across Siite's home service accounts. He runs the playbooks behind every Google Business Profile, landing page test and conversion-tracking implementation Siite ships — and writes about what's actually moving the needle in the field, with the numbers attached.
- Marketing operations
- Conversion tracking
- Landing pages
Angi Leads Cost: What Contractors Actually Pay
A plain-English breakdown of Angi leads cost: per-lead pricing, shared-lead math, close rates, and the real cost per booked job for home service pros.
Tankless water heater landing pages: the spec sheet that converts
Tankless installs are a $3-6k job with research-heavy buyers. The page that closes gives them spec data, install timelines and honest tradeoffs.
Pest control conversion: emergency vs scheduled-service architecture
Pest control customers split into urgent and scheduled. Same site can't serve both. Here's the two-funnel structure that doubles conversion.
Map ranking changes by zip code: how to handle multi-area service
Your GBP ranks differently in every zip code you serve. Most contractors don't know it, most agencies don't track it. How to map multi-area Austin rankings.
AC replacement landing pages that close the financed sale
An $89 service call can become a $14k system replacement — if the landing page handles financing right. Most HVAC sites bury it. Here's the page that closes.
HVAC maintenance plan SMS: one-job customers to recurring revenue
Most Texas HVAC operators convert under 12% of jobs into maintenance plans. The right SMS automation lifts that to 30-40% and sustains review velocity.
GBP categories: which one to pick for your Texas trade business
Your GBP primary category is the biggest local ranking lever. How to pick the right one for an Austin trade business — and the secondaries that compound it.
Austin restaurant GBP: the photo, post and Q&A cadence that lifts rank
Restaurant Google Business Profiles run on a different cadence than home services. Here's the weekly rhythm that lifts an Austin restaurant into the local pack.