Marketing Manager Mikkel Friis
Mikkel manages day-to-day marketing across Siite's home service accounts. He runs the playbooks behind every Google Business Profile, landing page test and conversion-tracking implementation Siite ships — and writes about what's actually moving the needle in the field, with the numbers attached.
- Marketing operations
- Conversion tracking
- Landing pages
Tankless water heater landing pages: the spec sheet that converts
Tankless installs are a $3-6k transaction with research-heavy buyers. Most plumbing sites give them marketing copy. The page that closes gives them spec data, install timelines and honest tradeoffs.
Pest control conversion: emergency vs scheduled-service architecture
Pest control customers split into urgent and scheduled. Same site can't serve both. Here's the two-funnel structure that doubles conversion.
Map ranking changes by zip code: how to handle multi-area service
Your GBP ranks differently in every zip code you serve. Most contractors don't realize it, most agencies don't track it. How to map and improve multi-area Austin rankings.
AC replacement landing pages that close the financed sale
An $89 service call can become a $14k system replacement — if the landing page handles financing right. Most Austin HVAC sites bury the option. Here's the page anatomy that closes.
HVAC maintenance plan SMS: one-job customers to recurring revenue
Most Texas HVAC operators convert under 12% of jobs into maintenance plans. The right SMS automation lifts that to 30-40% — and sustains review velocity through winter.
GBP categories: which one to pick for your Texas trade business
Your Google Business Profile primary category is the single biggest GBP ranking lever. Here's how to pick the right one for an Austin trade business — and the secondary categories that compound it.
Austin restaurant GBP: the photo, post and Q&A cadence that lifts rank
Restaurant Google Business Profiles run on a different cadence than home service GBPs. Here's the weekly rhythm that lifts an Austin restaurant from page 2 to the top of the local pack.