Client Director Christian Barnbaek
Christian directs client strategy at Siite. He sits across the table from operators every week — translating what's actually working in HVAC, plumbing and roofing accounts into the playbooks Siite ships next. His writing is the closest thing you'll get to a transcript of those conversations.
- Account strategy
- Operator workflows
- Trade marketing
Electrician + GC marketing: service pages for multi-trade operators
Multi-trade operators (electrical + GC, plumbing + remodeling, roofing + solar) confuse Google with one-page sites. Here's the multi-trade architecture that ranks each vertical separately.
Why Austin roofing reviews matter 3× more than HVAC reviews
Roofing customers research more, doubt more, and weigh reviews more heavily than any other home service category. Here's the data — and the review-velocity playbook that wins the high-ticket job.
Dental review velocity: targets that beat Austin's corporate chains
Corporate dental chains dominate map-pack rankings via systematic review-velocity engines. Here's how independent Austin practices can outperform them with the right targets.
Storm-response roofing sites that out-rank chasers in 48 hours
Out-of-state storm chasers blanket Texas neighborhoods within 24 hours of a hail event. Local roofers with the right storm-response page capture the search first.
Citation cleanup for Texas trades: 30 directories that move rank
Which business directories actually move local rankings in 2026, which are dead weight, and the exact list every Texas trade should have clean before spending on SEO.
Re-piping content cluster: rank for the highest-ticket plumbing search
Whole-home re-piping is a $4-15k transaction with low search competition in Austin. Most operators have one thin page on it. Here's the content cluster that captures the search and closes.
Why your Austin HVAC site ranks #4 (and the H1 isn't the fix)
Most Austin HVAC sites that plateau at #4 in the map pack are diagnosed wrong. The problem isn't your H1, your meta tags, or your blog. Here's what actually moves the needle.