Client Director Christian Barnbaek
Christian directs client strategy at Siite. He sits across the table from operators every week — translating what's actually working in HVAC, plumbing and roofing accounts into the playbooks Siite ships next. His writing is the closest thing you'll get to a transcript of those conversations.
- Account strategy
- Operator workflows
- Trade marketing
Is Angi Worth It for Contractors? Honest Cost Breakdown
Is Angi worth it for contractors? An honest look at what shared leads really cost per booked job, when Angi makes sense, and when it doesn't.
Electrician + GC marketing: service pages for multi-trade operators
Multi-trade operators confuse Google with one-page sites. Here's the architecture that ranks electrical, plumbing, roofing and remodeling separately.
Why Austin roofing reviews matter 3× more than HVAC reviews
Roofing buyers research more and weigh reviews harder than any other home service category. The data — and the review-velocity playbook that wins the job.
Dental review velocity: targets that beat Austin's corporate chains
Corporate dental chains dominate the map pack with review-velocity engines. Here's how independent Austin practices outperform them with the right targets.
Storm-response roofing sites that out-rank chasers in 48 hours
Out-of-state storm chasers blanket Texas neighborhoods within 24 hours of a hail event. Local roofers with the right storm page capture the search first.
Citation cleanup for Texas trades: 30 directories that move rank
Which business directories actually move local rankings in 2026, which are dead weight, and the list every Texas trade should clean before spending on SEO.
Re-piping content cluster: rank for the highest-ticket plumbing search
Whole-home re-piping is a $4-15k job with low search competition in Austin. Most operators have one thin page. Here's the cluster that captures it.
Why your Austin HVAC site ranks #4 (and the H1 isn't the fix)
Most Austin HVAC sites stuck at #4 in the map pack get diagnosed wrong. It isn't your H1, meta tags, or blog. Here's what actually moves the needle.