---
title: Articles and playbooks, page 2 — Siite marketing blog
description: Field-tested playbooks on local SEO, lead generation and digital marketing for US home service businesses — page 2 of the archive.
url: "https://siite.co/articles/page/2"
type: static
generatedAt: "2026-08-12T09:25:36.780Z"
---

# Field-tested playbooks

Tactical articles on local SEO, lead generation and digital marketing for US home service businesses — from the team that runs them every day.
[Get your free audit](/contact/)[Browse the team](/about/our-team/)     [HVAC  March 27, 2026 9 min read
### AC replacement landing pages that close the financed sale

An $89 service call can become a $14k system replacement — if the landing page handles financing right. Most HVAC sites bury it. Here's the page that closes.
  Read article](/articles/ac-replacement-financed-sale-landing-pages/)[Roofing  March 24, 2026 9 min read
### Drone roof inspection content: ranking the post-storm B-roll wave

Drone roof inspection videos rank for post-storm queries, and almost no Texas roofers make them. Here's the content asset that compounds every storm season.
  Read article](/articles/drone-inspection-content-roofing/)[General  March 20, 2026 9 min read
### Local link building for trades: 12 sources Austin operators overlook

Local backlinks are still a top-three ranking factor in 2026. The 12 link sources every Austin trade should work — and the 3 that drive most of the lift.
  Read article](/articles/local-link-building-trades-overlooked-sources/)[Local Businesses  March 17, 2026 8 min read
### Boutique fitness email & SMS: the 6-touch new-member onboarding

Boutique fitness retention is decided in the first 14 days. Here's the 6-touch email and SMS onboarding sequence that doubles 90-day retention.
  Read article](/articles/boutique-fitness-onboarding-sequence/)[HVAC  March 13, 2026 9 min read
### HVAC maintenance plan SMS: one-job customers to recurring revenue

Most Texas HVAC operators convert under 12% of jobs into maintenance plans. The right SMS automation lifts that to 30-40% and sustains review velocity.
  Read article](/articles/hvac-maintenance-plan-sms-automation/)[Plumbing  March 10, 2026 8 min read
### The water-leak emergency funnel: why your form is killing the call

The water-leak emergency call is the highest-intent plumbing lead in Austin. Most sites lose it to a contact form. Here's the funnel that captures it.
  Read article](/articles/water-leak-emergency-funnel/)[Home Services  March 6, 2026 9 min read
### Lawn & landscape SEO in Austin: queries the franchises miss

Austin landscaping search is dominated by seasonal queries, and most operators have no content matching them. Here's the cluster the franchises ignore.
  Read article](/articles/lawn-landscape-seo-metro-austin/)[General  March 3, 2026 8 min read
### Missed-call math: why Austin home service operators lose $40k a year

Missed and after-hours calls are 38–47% of inbound home service demand, and most go unrecovered. The math, the recovery rate, and the SMS playbook.
  Read article](/articles/missed-call-text-back-math-home-services/)[HVAC  February 27, 2026 9 min read
### Texas HVAC summer ad-spend curve: why doubling July loses money

Most Austin HVAC operators double their Google Ads budget in July. CPCs rise faster than demand and ROAS collapses. Here's the curve we run instead.
  Read article](/articles/texas-hvac-summer-ad-spend-curve/)[Roofing  February 24, 2026 9 min read
### Storm-response roofing sites that out-rank chasers in 48 hours

Out-of-state storm chasers blanket Texas neighborhoods within 24 hours of a hail event. Local roofers with the right storm page capture the search first.
  Read article](/articles/storm-response-roofing-sites-48-hours/)[General  February 20, 2026 10 min read
### Citation cleanup for Texas trades: 30 directories that move rank

Which business directories actually move local rankings in 2026, which are dead weight, and the list every Texas trade should clean before spending on SEO.
  Read article](/articles/citation-cleanup-texas-trades-directory-list/)[Plumbing  February 17, 2026 10 min read
### Re-piping content cluster: rank for the highest-ticket plumbing search

Whole-home re-piping is a $4-15k job with low search competition in Austin. Most operators have one thin page. Here's the cluster that captures it.
  Read article](/articles/plumbing-repiping-content-cluster/)[General  February 13, 2026 9 min read
### GBP categories: which one to pick for your Texas trade business

Your GBP primary category is the biggest local ranking lever. How to pick the right one for an Austin trade business — and the secondaries that compound it.
  Read article](/articles/google-business-profile-categories-explained/)[HVAC  February 10, 2026 9 min read
### Why your Austin HVAC site ranks #4 (and the H1 isn't the fix)

Most Austin HVAC sites stuck at #4 in the map pack get diagnosed wrong. It isn't your H1, meta tags, or blog. Here's what actually moves the needle.
  Read article](/articles/austin-hvac-rank-4-h1-not-the-fix/)[Local Businesses  February 6, 2026 8 min read
### Austin restaurant GBP: the photo, post and Q&A cadence that lifts rank

Restaurant Google Business Profiles run on a different cadence than home services. Here's the weekly rhythm that lifts an Austin restaurant into the local pack.
  Read article](/articles/austin-restaurant-gbp-cadence/)