---
title: Home Services marketing articles & playbooks — Siite
description: Home Services marketing articles from the Siite team — local SEO, Google Ads, lead generation and reputation tactics for US home service businesses.
url: "https://siite.co/articles/industry/home-services"
type: static
generatedAt: "2026-08-12T09:25:36.768Z"
---

# Home Services playbooks

Field-tested articles on local SEO, lead generation and digital marketing for home services businesses.
[Get your free audit](/contact/)[All articles](/articles/)     [Home Services  July 12, 2026 9 min read
### Is Angi Worth It for Contractors? Honest Cost Breakdown

Is Angi worth it for contractors? An honest look at what shared leads really cost per booked job, when Angi makes sense, and when it doesn't.
  Read article](/articles/is-angi-worth-it-for-contractors/)[Home Services  May 4, 2026 9 min read
### Electrician + GC marketing: service pages for multi-trade operators

Multi-trade operators confuse Google with one-page sites. Here's the architecture that ranks electrical, plumbing, roofing and remodeling separately.
  Read article](/articles/electrician-gc-multi-trade-marketing/)[Home Services  April 7, 2026 8 min read
### Pest control conversion: emergency vs scheduled-service architecture

Pest control customers split into urgent and scheduled. Same site can't serve both. Here's the two-funnel structure that doubles conversion.
  Read article](/articles/pest-control-website-conversion-architecture/)[Home Services  March 6, 2026 9 min read
### Lawn & landscape SEO in Austin: queries the franchises miss

Austin landscaping search is dominated by seasonal queries, and most operators have no content matching them. Here's the cluster the franchises ignore.
  Read article](/articles/lawn-landscape-seo-metro-austin/)