---
title: General marketing articles & playbooks — Siite
description: General marketing articles from the Siite team — local SEO, Google Ads, lead generation and reputation tactics for US home service businesses.
url: "https://siite.co/articles/industry/general"
type: static
generatedAt: "2026-08-12T09:25:36.776Z"
---

# General playbooks

Field-tested articles on local SEO, lead generation and digital marketing for general businesses.
[Get your free audit](/contact/)[All articles](/articles/)     [General  April 28, 2026 9 min read
### Schema markup for service businesses: the 4 types that matter in 2026

Most service sites either skip schema or pile on every type. Here are the four that actually move rankings and AI Overview citations in 2026.
  Read article](/articles/schema-markup-service-businesses-2026/)[General  April 10, 2026 10 min read
### Server-side conversion tracking after iOS: what Texas operators lose

Browser pixels lose 30–55% of iOS conversion data in 2026. Server-side restores it. What to install, and the real ROAS lift we measure for Texas operators.
  Read article](/articles/server-side-conversion-tracking-after-ios/)[General  March 31, 2026 9 min read
### Map ranking changes by zip code: how to handle multi-area service

Your GBP ranks differently in every zip code you serve. Most contractors don't know it, most agencies don't track it. How to map multi-area Austin rankings.
  Read article](/articles/zip-code-map-rankings-multi-area-service/)[General  March 20, 2026 9 min read
### Local link building for trades: 12 sources Austin operators overlook

Local backlinks are still a top-three ranking factor in 2026. The 12 link sources every Austin trade should work — and the 3 that drive most of the lift.
  Read article](/articles/local-link-building-trades-overlooked-sources/)[General  March 3, 2026 8 min read
### Missed-call math: why Austin home service operators lose $40k a year

Missed and after-hours calls are 38–47% of inbound home service demand, and most go unrecovered. The math, the recovery rate, and the SMS playbook.
  Read article](/articles/missed-call-text-back-math-home-services/)[General  February 20, 2026 10 min read
### Citation cleanup for Texas trades: 30 directories that move rank

Which business directories actually move local rankings in 2026, which are dead weight, and the list every Texas trade should clean before spending on SEO.
  Read article](/articles/citation-cleanup-texas-trades-directory-list/)[General  February 13, 2026 9 min read
### GBP categories: which one to pick for your Texas trade business

Your GBP primary category is the biggest local ranking lever. How to pick the right one for an Austin trade business — and the secondaries that compound it.
  Read article](/articles/google-business-profile-categories-explained/)[General  February 3, 2026 10 min read
### The Austin map pack playbook: how to land top 3 in 90 days

The map pack takes most local clicks in Austin. Here's the 90-day sequence we run on every Siite account — what to fix first, and the math behind it.
  Read article](/articles/austin-map-pack-playbook-90-days/)