---
title: Leonardo Miodrag — articles & playbooks | Siite
description: Articles and field-tested playbooks by Leonardo Miodrag, CMO, Partner at Siite — local SEO, lead generation and paid ads for US home service businesses.
url: "https://siite.co/articles/author/leonardo-miodrag"
type: static
generatedAt: "2026-08-12T09:25:36.714Z"
---

![Leonardo Miodrag](/images/team/leonardo-miodrag.jpg)  CMO, Partner
# Leonardo Miodrag

Leonardo runs marketing and growth at Siite. He's spent the last decade building digital revenue engines for service businesses across the US and Europe — and now leads how Siite turns Austin home service operators into category-defining brands. He writes about strategy, brand and the parts of paid media that don't get talked about enough.

 - Growth strategy
- Brand
- Paid media
         [Roofing  July 8, 2026 8 min read
### Shared vs Exclusive Leads: Why Owning Beats Both

Exclusive leads beat shared leads, but owning your pipeline beats both. Here's the real math on shared vs exclusive leads for roofers and contractors.
  Read article](/articles/exclusive-vs-shared-leads-and-why-owned-beats-both/)[Roofing  April 21, 2026 9 min read
### Insurance vs retail roofing pages: why one site can't serve both

Insurance-claim and retail roofing customers behave differently. Most Texas roofers run one site for both. Splitting them out lifts close rates 40-60%.
  Read article](/articles/insurance-vs-retail-roofing-pages/)[General  April 10, 2026 10 min read
### Server-side conversion tracking after iOS: what Texas operators lose

Browser pixels lose 30–55% of iOS conversion data in 2026. Server-side restores it. What to install, and the real ROAS lift we measure for Texas operators.
  Read article](/articles/server-side-conversion-tracking-after-ios/)[Plumbing  April 3, 2026 9 min read
### LSAs vs Google Ads for Austin plumbers: when each one wins

Local Service Ads pay per lead, Google Ads pay per click. The right answer for a plumber depends on the season. The math from $6.7M in observed spend.
  Read article](/articles/lsa-vs-google-ads-austin-plumbers/)[Local Businesses  March 17, 2026 8 min read
### Boutique fitness email & SMS: the 6-touch new-member onboarding

Boutique fitness retention is decided in the first 14 days. Here's the 6-touch email and SMS onboarding sequence that doubles 90-day retention.
  Read article](/articles/boutique-fitness-onboarding-sequence/)[Plumbing  March 10, 2026 8 min read
### The water-leak emergency funnel: why your form is killing the call

The water-leak emergency call is the highest-intent plumbing lead in Austin. Most sites lose it to a contact form. Here's the funnel that captures it.
  Read article](/articles/water-leak-emergency-funnel/)[General  March 3, 2026 8 min read
### Missed-call math: why Austin home service operators lose $40k a year

Missed and after-hours calls are 38–47% of inbound home service demand, and most go unrecovered. The math, the recovery rate, and the SMS playbook.
  Read article](/articles/missed-call-text-back-math-home-services/)[HVAC  February 27, 2026 9 min read
### Texas HVAC summer ad-spend curve: why doubling July loses money

Most Austin HVAC operators double their Google Ads budget in July. CPCs rise faster than demand and ROAS collapses. Here's the curve we run instead.
  Read article](/articles/texas-hvac-summer-ad-spend-curve/)