---
title: Christian Barnbaek — articles & playbooks | Siite
description: Articles and field-tested playbooks by Christian Barnbaek, Client Director at Siite — local SEO, lead generation and paid ads for US home service businesses.
url: "https://siite.co/articles/author/christian-barnbaek"
type: static
generatedAt: "2026-08-12T09:25:36.734Z"
---

![Christian Barnbaek](/images/team/christian-barnbaek.jpg)  Client Director
# Christian Barnbaek

Christian directs client strategy at Siite. He sits across the table from operators every week — translating what's actually working in HVAC, plumbing and roofing accounts into the playbooks Siite ships next. His writing is the closest thing you'll get to a transcript of those conversations.

 - Account strategy
- Operator workflows
- Trade marketing
         [Home Services  July 12, 2026 9 min read
### Is Angi Worth It for Contractors? Honest Cost Breakdown

Is Angi worth it for contractors? An honest look at what shared leads really cost per booked job, when Angi makes sense, and when it doesn't.
  Read article](/articles/is-angi-worth-it-for-contractors/)[Home Services  May 4, 2026 9 min read
### Electrician + GC marketing: service pages for multi-trade operators

Multi-trade operators confuse Google with one-page sites. Here's the architecture that ranks electrical, plumbing, roofing and remodeling separately.
  Read article](/articles/electrician-gc-multi-trade-marketing/)[Roofing  May 1, 2026 8 min read
### Why Austin roofing reviews matter 3× more than HVAC reviews

Roofing buyers research more and weigh reviews harder than any other home service category. The data — and the review-velocity playbook that wins the job.
  Read article](/articles/roofing-reviews-matter-3x-austin/)[Local Businesses  April 24, 2026 8 min read
### Dental review velocity: targets that beat Austin's corporate chains

Corporate dental chains dominate the map pack with review-velocity engines. Here's how independent Austin practices outperform them with the right targets.
  Read article](/articles/dental-review-velocity-corporate-chains/)[Roofing  February 24, 2026 9 min read
### Storm-response roofing sites that out-rank chasers in 48 hours

Out-of-state storm chasers blanket Texas neighborhoods within 24 hours of a hail event. Local roofers with the right storm page capture the search first.
  Read article](/articles/storm-response-roofing-sites-48-hours/)[General  February 20, 2026 10 min read
### Citation cleanup for Texas trades: 30 directories that move rank

Which business directories actually move local rankings in 2026, which are dead weight, and the list every Texas trade should clean before spending on SEO.
  Read article](/articles/citation-cleanup-texas-trades-directory-list/)[Plumbing  February 17, 2026 10 min read
### Re-piping content cluster: rank for the highest-ticket plumbing search

Whole-home re-piping is a $4-15k job with low search competition in Austin. Most operators have one thin page. Here's the cluster that captures it.
  Read article](/articles/plumbing-repiping-content-cluster/)[HVAC  February 10, 2026 9 min read
### Why your Austin HVAC site ranks #4 (and the H1 isn't the fix)

Most Austin HVAC sites stuck at #4 in the map pack get diagnosed wrong. It isn't your H1, meta tags, or blog. Here's what actually moves the needle.
  Read article](/articles/austin-hvac-rank-4-h1-not-the-fix/)