---
title: Articles — playbooks for US home service operators | Siite
description: Field-tested playbooks on local SEO, lead generation, Google Ads and reputation for US home service businesses — from the Siite team.
url: "https://siite.co/articles"
type: static
generatedAt: "2026-08-12T09:25:36.997Z"
---

# Field-tested playbooks

Tactical articles on local SEO, lead generation and digital marketing for US home service businesses — from the team that runs them every day.
[Get your free audit](/contact/)[Browse the team](/about/our-team/)     [Home Services  July 12, 2026 9 min read
### Is Angi Worth It for Contractors? Honest Cost Breakdown

Is Angi worth it for contractors? An honest look at what shared leads really cost per booked job, when Angi makes sense, and when it doesn't.
  Read article](/articles/is-angi-worth-it-for-contractors/)[HVAC  July 10, 2026 8 min read
### Angi Leads Cost: What Contractors Actually Pay

A plain-English breakdown of Angi leads cost: per-lead pricing, shared-lead math, close rates, and the real cost per booked job for home service pros.
  Read article](/articles/angi-leads-cost-what-contractors-actually-pay/)[Roofing  July 8, 2026 8 min read
### Shared vs Exclusive Leads: Why Owning Beats Both

Exclusive leads beat shared leads, but owning your pipeline beats both. Here's the real math on shared vs exclusive leads for roofers and contractors.
  Read article](/articles/exclusive-vs-shared-leads-and-why-owned-beats-both/)[Home Services  May 4, 2026 9 min read
### Electrician + GC marketing: service pages for multi-trade operators

Multi-trade operators confuse Google with one-page sites. Here's the architecture that ranks electrical, plumbing, roofing and remodeling separately.
  Read article](/articles/electrician-gc-multi-trade-marketing/)[Roofing  May 1, 2026 8 min read
### Why Austin roofing reviews matter 3× more than HVAC reviews

Roofing buyers research more and weigh reviews harder than any other home service category. The data — and the review-velocity playbook that wins the job.
  Read article](/articles/roofing-reviews-matter-3x-austin/)[HVAC  April 30, 2026 9 min read
### Commercial HVAC SEO in Austin: rank for property-manager searches

Austin's highest-ticket HVAC contracts come from commercial property managers, and almost nobody ranks for the terms they search. Here's the playbook.
  Read article](/articles/commercial-hvac-seo-property-managers-austin/)[General  April 28, 2026 9 min read
### Schema markup for service businesses: the 4 types that matter in 2026

Most service sites either skip schema or pile on every type. Here are the four that actually move rankings and AI Overview citations in 2026.
  Read article](/articles/schema-markup-service-businesses-2026/)[Local Businesses  April 24, 2026 8 min read
### Dental review velocity: targets that beat Austin's corporate chains

Corporate dental chains dominate the map pack with review-velocity engines. Here's how independent Austin practices outperform them with the right targets.
  Read article](/articles/dental-review-velocity-corporate-chains/)[Roofing  April 21, 2026 9 min read
### Insurance vs retail roofing pages: why one site can't serve both

Insurance-claim and retail roofing customers behave differently. Most Texas roofers run one site for both. Splitting them out lifts close rates 40-60%.
  Read article](/articles/insurance-vs-retail-roofing-pages/)[Plumbing  April 17, 2026 9 min read
### Tankless water heater landing pages: the spec sheet that converts

Tankless installs are a $3-6k job with research-heavy buyers. The page that closes gives them spec data, install timelines and honest tradeoffs.
  Read article](/articles/tankless-water-heater-spec-sheet-pages/)[HVAC  April 14, 2026 10 min read
### Heat pumps in Texas: ranking the new search behavior

Heat pump searches in Texas grew 4× since 2023. Most Austin HVAC sites have nothing on the topic. Here's the content cluster that captures the demand.
  Read article](/articles/heat-pump-content-texas-search-behavior/)[General  April 10, 2026 10 min read
### Server-side conversion tracking after iOS: what Texas operators lose

Browser pixels lose 30–55% of iOS conversion data in 2026. Server-side restores it. What to install, and the real ROAS lift we measure for Texas operators.
  Read article](/articles/server-side-conversion-tracking-after-ios/)[Home Services  April 7, 2026 8 min read
### Pest control conversion: emergency vs scheduled-service architecture

Pest control customers split into urgent and scheduled. Same site can't serve both. Here's the two-funnel structure that doubles conversion.
  Read article](/articles/pest-control-website-conversion-architecture/)[Plumbing  April 3, 2026 9 min read
### LSAs vs Google Ads for Austin plumbers: when each one wins

Local Service Ads pay per lead, Google Ads pay per click. The right answer for a plumber depends on the season. The math from $6.7M in observed spend.
  Read article](/articles/lsa-vs-google-ads-austin-plumbers/)[General  March 31, 2026 9 min read
### Map ranking changes by zip code: how to handle multi-area service

Your GBP ranks differently in every zip code you serve. Most contractors don't know it, most agencies don't track it. How to map multi-area Austin rankings.
  Read article](/articles/zip-code-map-rankings-multi-area-service/)